If you are in the development phase of a new business, I recommend starting with developing a solid and strategic brand and communication foundation to create clarity both internally and externally, and focus on building awareness among the target group immediately after launch.

The project will be tailored to your specific situation, but might include:

• Brand ambition, vision, mission and values

• Brand personality

• Customer segmentation

• Brand naming

• Tone of voice

• Visual identity guidance

Get everything aligned from day one, by working on it together in a Deep Dive Project.

If you just need a second set of eyes or some guidance along the way as you do the work yourself, maybe a quick and flexible Brand Boost Session is for you.

If your goal is to claim a strategic and distinctive position in the market, I’ll guide you through a process that clarifies how you’re similar to — and different from — others in your space.

The project will be tailored to your situation, but might include:

• Brand strategy

• Competitor analysis

• Market positioning

• Selling points

• Core messaging

• Communication pillars

Claim your space in the market. Let’s work on it together in a Deep Dive Project.

Did you know you can ‘rent me’ to activate your brand positioning consistently each week or month? Learn more about the Rent-a-marketer service.

If you’re struggling to raise prices or clients don’t fully “get” the value of what you offer, your brand might not be doing the heavy lifting. Together, we can reposition and reframe your offer to match the quality and impact of your work.

This project will be tailored to your specific situation, but might include:

• Research and perception audit

• Value proposition refinement

• Offer positioning and messaging

• Visual or verbal brand guidance

Let’s make your brand reflect your true value. Let’s dive in together with a Deep Dive Project.

When trust is the goal, consistency is key. To ensure a professional and trustworthy brand experience, I recommend reviewing your current brand and position, and then working on activating your strategy consistently across all touchpoints.

The project will be tailored to your specific situation, but might include:

• Brand audit

• Customer journey review

• Storytelling and messaging

• Brand personality

• Light brand refresh (if needed)

Did you know you can ‘rent me’ to activate your brand consistently each week or month? Learn more about the Rent-a-marketer service.

If it feels like your hard work isn’t reaching the right people, we’ll focus on understanding the market dynamics and customer behavior behind that. The goal is to tailor communication that attracts the right audience.

The project will be tailored to your situation, but might include:

• Customer research

• Customer segmentation and target group personas

• Value proposition and selling points

• Messaging and content strategy

• Channel audit

Want to better connect with your audience? Let’s work on it together in a Deep Dive Project.

If your team isn’t aligned on what your brand stands for, it shows —in product, marketing, and customer experience. When internal clarity is missing, brand value gets diluted. I’d recommend a project focused on creating shared understanding, motivation and alignment across your team.

The project will be tailored to your specific situation, but might include:

• Internal brand workshops

• Brand book or guidelines

• Key messaging frameworks

• Internal onboarding materials

• Brand training sessions

Explore how a Deep Dive Project would help you get your team aligned and motivated.

Rebranding is a strategic tool to reposition your business, or manifest a new direction — whether you are evolving your offering or addressing any declining business performance.

A rebrand is not just cosmetic: it’s a strategic reset. I’d recommend a pure brand strategy project, with heavy focus on implementation and activation in your existing company structures and culture.

The project will be tailored to your specific situation, but might include:

• Market research

• Strategic workshops

• Revised or new brand strategy development

• Updated market positioning

• Communication rollout plan

• Brand activation plan (internal and external)

Read more about how we can realign your brand to your business in a Deep Dive Project.

If you want help bringing your rebrand to life post-project, check out Rent-a-Marketer to keep the momentum going with hands-on support.

Whether you’re a company in growth, an agency or a solo founder needing backup, I can step in when you need temporary brand, communication or marketing support. I can work hands-on as a part of your team, or bring an external strategic view.

Support is always tailored, but my core services are:

• Market research and analysis

• Strategic advising on brand & communication

• Brand activation (web, email, social media, SEO)

• Process and structure development

• Workshop facilitation

• Project management

Not quite ready to hire a full-time marketer yet? Read more about my Rent-A-Marketer service for consistent hands-on support.

Sometimes you just need a second set of eyes to help sharpen your message or direction. Whether you’re stuck, unsure, need a gut-check or just want to pick my brain — a shorter, focused session can bring surprising clarity.

Book a Brand Boost Session — a focused, 1-to-1 strategy hour to get you unstuck and moving forward.